Joan Roca was born in Barcelona Spain in 1958, and moved to Costa Rica in 1973. He started in the swimming pool industry in 1975. Roca earned his Industrial Engineering degree in 1984. Member of the APSP (former NSPI) since 1982. Certified Pool Operator by NSPF in 1986 and Certified Pool Instructor in 1988. In the ensuing years, he continued his education through more than 200 industry seminars and educational programs.

In 2003 he started in Genesis3 Design Group, and became Platinum Member and Professional Watershape Designer SWD in 2005. At 2006 Roca was certified as a CBP Certified Building Professional by APSP. Pool & Spa News honored Joan Roca as a Master Pool Designer in 2008, 2014 & 2018. In 2013 he obtained a Master degree in INCAE Business School. Currently his head office is in Jacksonville, Florida, with his signature of JOAN ROCA MASTER POOL DESIGNER. Joan Roca’s work has been internationally recognized and awarded on many occasions. His creativity has been published around the world showing his work in several library books and up to date in 13 front covers of prestigious magazines such as LUXURY POOLS, AQUA, WATERSHAPES, POOL & SPA NEWS.


  • Custom Design
  • Building
  • Remodelation

*takes on a limited number of projects each year.


Henri Mizrachi (Panamá)
"Después de haber desarrollado innumerables complejos residenciales... puedo asegurar sin temor a equivocarme que en el mercado tanto local como regional, JOAN ROCA MASTER POOL DESIGNER es la firma líder en el diseño, inspección y ejecución de piscinas. El resultado final de sus obras es espectacular y su conocimiento en el rubro de "water features" y piscinas es inigualable en el mercado."
Saro Spadaro, President & CEO,The Maho Group
“Thank you, Joan. When we met you were introduced to me as the "pool doctor". Now I know you're not a doctor, but an artist!"
Michael Mayzel
“Dear Joan, I wanted to thank you for the extraordinary work you did on designing and physically creating the swimming pool at my home in Nosara, Costa Rica. I have long admired your work and am glad we had the opportunity to finally collaborate together.
The design is exquisite and the execution was completed on time and within budget. And please allow me to say how enjoyable it was to work with you personally. I thoroughly appreciated the integrity of our interaction and the honesty of those you chose to work on the project. Once again, thank you for creating a true work of art. Kind personal regards”
Estilos & Casas Magazine, Central América
“Joan Roca is The Artist of the Pools”
La República Newspaper (Costa Rica)
“A Talented Designer”
WaterShapes Magazine (USA)
“A Custom Watershape Specialist”
Jamie Loft
"This would have to be the best American Pool Designer and Pool Design I have ever seen, AAA"
Brett Abbott, Owner/ Senior Consultant, MYM Austin Inc., A Licensed Agency of Monopolize Your Marketplace, was a consultant or contractor to Joan at AQUART
“I've had the privilege of working with pool builders all over the world, so I have a pretty good perspective on "what's good," "what's not so good," and "what is really outstanding."
Joan Roca's work definitely stands at the top as truly "world class" design, style and quality. Heck, even Joan's 3D designs are superior to any I have seen before. (In fact, when a pool builder brags to me about how good they are with Pool Studio, I show them examples of Joan Roca's 3-D designs, and that shuts them up.) 
The photos of Joan Roca's work speak for themselves. But what I find especially fascinating is that in addition to the traditional "Gunite" process, Joan will often use the "CMU" process (concrete masonry unit) to build these amazing project. It's hard to believe that a concrete block could be used to build on the most beautiful swimming pools in the world. But that's exactly what Joan Roca does. 
He gets two thumbs up from me!” February 22, 2011
Steve Swanson, Owner, The Pool Company, worked directly with Joan at AQUART
“Joan's design sensibilities in the art of watershaping are only paralleled by his fastidious attention to detail and craftsmanship.” February 16, 2011.
Paolo (Paul) Benedetti, Founder, Principal, Designer, Aquatic Technology Pool and Spa was with another company when working with Joan at AQUART
“Joan is a very talented aquatic designer and builder. His projects are works of art and are a compliment to any property where they are built. He is detail oriented. He "sweats the small stuff," so the owners don't have to. 
He is easy to work with and takes direction well. If he doesn't know something, he will admit it and then he will find the answer. He is definitely a problem solver. He is always looking out for the clients best interest, and strives to deliver the highest quality project possible. 
I know Joan through our mutual membership in the Genesis 3 Design Group. As members of an exclusive collection of the world's best aquatic designers & builders (Genesis 3 Platinum Membership and Society of Watershape Desginers), we have access to the best minds in the business. It is an exclusive group, not due to exclusionary practices, but because so few individuals can meet the stringent standards and qualifications to be included!” February 11, 2011.
Lynn Forrest, Owner, Aqua Classic Pools & Spas was with another company when working with Joan at AQUART
“Joan is a very knowledgeable of any watershape project. His a fun going person too.”February 10, 2011.
Michael Logsdon - SWD, CBP, Owner, Land Design was with another company when working with Joan at AQUART
“Joan Roca is a talented designer and builder. I've worked with him on past projects, and his enthusiasm is contagious. I would recommend his talents without reservation. February 7, 2011 – Skip Phillips, Co-Founder and Platinum Member, Genesis 3 Design Group was with another company when working with Joan at AQUART
“Joan is one of the bright stars in the swimming pool industry. he is a fantastic designer, great contractor and his work speaks for itself. Not only are his business credentials very high but I have had the pleasure of socializing with Joan too and he is a great caring person with a great sense of humor and you just feel better hanging around him.”February 7, 2011.
Brian Van Bower, President, Genesis 3, Inc. was a consultant or contractor to Joan at AQUART
“I can heartily recommend Joan Roca as a talented designer and contractor. I met Joan several years ago when he began attending the design and construction courses offered by my educational company, Genesis 3, Inc. After seeing the passion Joan brought to our industry and seeing some of his projects it was clear that he was one of the few in the pool industry that would become a Genesis 3 Platinum Member. Joan Roca is a true artist working with the wonderful medium, water. Please contact me with any questions. Brian Van Bower” February 7, 2011.
Carol Anne Gigliotti, President, Manor House Publishing, was a consultant or contractor to Joan at AQUART
“Joan is a pleasure to work with. He provides materials and images of his amazing projects for use in Luxury Pools magazine, and when asked for anthing--including something out of the ordinary--he responds promptly and accurately. Joan and his projects are always a welcome addition in any of our magazines.” February 7, 2011– Patti Plummer, Editor, Manor House Publishing Co., Inc. was a consultant or contractor to Joan at AQUART
“It is with great pleasure that I endorse Joan Roca as a uniquely talented, passionate, innovative and quite remarkable designer and artisan. Joan's work has earned the highest respect and admiration of our firm, and I would unequivocally recommend him to anyone who seeks and appreciates excellence, integrity and unparalled professionalism. Waterscapes that defy imagination are Joan's specialty. 
He is a breath of fresh air as an artist and as a visionary.” February 7, 2011.
Gregory Chassot, Nosara, Costa Rica
“Joan – I am so thrilled with what you've done for us, I cannot begin to say. Thank you for your advice regarding the water features. I like your idea much better. (In fact, all of your ideas were better than mine!) This came out so much better than I expected, I just cannot believe it. Thank you for and helping me and setting me straight!”
Susan and John Worton, Bahía Pez Vela, Costa Rica
“I want to thank you for our beautiful pool. This is now our favorite part of the house. When I come home, I go straight to the pool. When my husband comes home, he comes out too, and we spend some quiet time together. Actually, we don't swim very much, but we don't care. It's so nice to just sit and relax and listen to the water.
By the way, your crew was very courteous when they were here. I should commend you for choosing such nice people. They always cleaned up every day before they left. Maybe that's not so important, but I thought it was a very nice touch, and I want you to know I appreciate it.
Thank you again for all you've done”
Martine Viellard, Nosara, Costa Rica
“Senor Roca — you've done it again! The project is stunning, just like you promised, and you actually finished ahead of schedule. We love you and your
work. You will be our pool designer for life.”
Ana Saborío, Reserva Conchal, Costa Rica
“El sitio mas acogedor de mi casa es la piscina. Su diseño y acabados, y la integracion con los jardines marcan la diferencia y lo convierten en el sitio preferido de amigos y familia. Ademas de lo que disfruto mi piscina, por la naturaleza de mi trabajo puedo apreciar el valor que le da a mi casa.
Visito constantemente desarrollos residenciales y turisticos, y puedo sin duda afirmar que la piscina es un elemento que define una residencia, y las piscinas de Juan son faciles de reconocer por la calidad de su diseño y construccion. Juan es mas un artista que un diseñador.”
Tony Silva, Playas del Coco, CR
“Joan – Thank you for your praise on the villa; it is still a work in progress and we are very proud to be part of such a wonderful piece of work. Once again, I want to thank you for all your dedication and help with the project. I was impressed by both your vision and your integrity throughout our contract. I look forward to working with you again! Until then, please keep in touch.”
Ninon Messina, Playas del Coco,CR
“Thank you, Joan. The pool you built is the coolest pool I have ever seen! You're the best!”
Ing. Antonio Hilario Director Desarrollo y Construccion RESERVA CONCHAL
“Joan, et felicito de veritat per el teu treball a Carao, Club de Platge y font de entrada. Realment admirable. Ets un tipu "collonut" i profesionalment no tens competidor. Una vegada mes em trec el "barret" devan teu. Un dia ho tenim que celebrar con mereixem."
G. B., Guanacaste, Costa Rica
“Joan Roca, owner of Aquart, was recommended to us by the builder of our house. We were shown a portfolio of Joan's work, and we liked the quality and design of his projects. Joan knows how to build pools. He has good ideas and handles everything in a deliberate, professional manner.
We worked together on the design. My husband and I suggested the overall shape of the pool with a long infinity edge, the depth, and the two entrances on opposite ends of a little jardin seco (dry garden) with cacti and agaves on the terrace side of the pool. Joan recommended adding some big rocks at the edge to separate the garden from the actual pool. He constructed beach entrances, rather than steps, and gave great advice regarding the pool's finish.
We now have a large, beautiful pool with a 50-ft. long infinity edge. Guests and visitors always admire it. We like two features best: the color (French gray) on the bottom and the walls, which matches the color of the sea beyond, and the beach entrances.
We were home only a couple of days each month during the construction period, so our contacts with Joan and his team were consequently limited.
Everything went smoothly, however, and the end result is close to perfect.”
Patti Plummer, Editor, Manor House Publishing Co., Inc.
“Joan is a pleasure to work with. He provides materials and images of his amazing projects for use in Luxury Pools magazine, and when asked for anthing--including something out of the ordinary--he responds promptly and accurately. Joan and his projects are always a welcome addition in any of our magazines.”


  • Mobile USA +1 904 397 6245/ Costa Rica +506 89200880
  • 3002 Philips Highway, Jacksonville, FL 32207, USA



Pool & Spa News, 2014
Master of design, concrete pools.
APSP, 2006
Gold Medal, international residential concrete pools traditional.
GAVA, 2011
Gold, residential pool infinity edge.
APSP, 2006
Bronze medal, international residential concrete pools traditional.
GAVA, 2011
Residential pool - Infinity edge. Perimeter overflow.
Oceanside Glasstile, 2005
Best design.
GAVA, 2010
Gold, residential infinity edge perimeter overflow.
APSP, 2005
Bronze medal, nonresidential pools.
GAVA, 2010
Gold, residential pool natural setting.
NSPI, 2003
Gold medal, residential freeform concrete pools.
GAVA, 2010
Gold award winner, Residential Pool infinity Edge. Perimeter overflow.
NSPI, 2002
Bronze medal, nonresidential pools.
GAVA, 2010
Residential natural setting.
NSPI, 2001
Gold medal, traditional residential concrete pools.
Pool & Spa News, 2008
Master of design, concrete pools.
NSPI, 2001
Bronze medal, traditional residential concrete pools.
APSP, 2006
Gold medal, international residential concrete pools geometric.
NSPI, 2001
Silver medal, geometric residential concrete pools.
APSP, 2006
Chairman's award, international entry