Joan Roca’s goal is to create imaginative, well-crafted waterscapes that are far from typical. He has gone beyond simple pool design to actual conceptualization of a masterpiece. After 38 years in the industry, Joan Roca has gained a pretty good sense of what homeowners like and don’t like in their backyard. Most people seem to appreciate a beautiful oasis that they can be proud of. Most people like a project that takes the time promised, the takes no extra cost.